TONIA IOANNIDOU / CY

Tonia is a fashion lover in many aspects. She was born in Cyprus and by the age of 11 she started her journey as a model, by taking part in many photo shoots and fashion shows over the course of 4 years. Later on she studied Fashion Communication & Management at Sheffield University and got the chance to put together a remarkable fashion show for the brand WEEKDAY. Inspired by her studies and supported by her innate creativity, she developed a newfound enthusiasm for fashion photography and a deep respect for the vintage second-hand market. Sparking a passion for perusing neighborhood vintage stores and selecting one-of-a-kind, historically significant items. Tonia describes herself as a person with a strong desire to express herself creatively, having an excellent sense of visual storytelling and being committed to what she loves.